Unmatched insights into your materials' performance
ColorBase Insights integrates our digital and analog services into a single resource, enabling you to measure, analyze, and visualize your materials' impact both in the printer and the users they reach.
Unmatched insights into material performance
Your dashboards are ready and waiting
Every HP Latex Certification your materials have ever received is now a treasure trove of performance data ready for you to explore. Here's what it looks like:
1. Select a material from the table on the left
We have aggregated the performance metrics across all the HP Latex certification tests into a single score for each of the three major testing categories: Image Quality, Image Resistance, and Material Printer Interaction.
2. Compare it to the competition
The selected material's scores are plotted in the form of the green triangle on the diagram to the left. The average scores of all other Certified materials of the same material type have been plotted in the purple triangle. The difference between these triangles represent the materials' competitive edge - or its shortcomings.
3. Explore your portfolio with a bird's eye view
The red and green columns - known as the 'Delta Columns' in the left hand table do not list the materials' score, but rather the difference between the materials' scores and the average of all other certified materials of the same type. This allows you to scroll through the table and quickly identify which materials stand out and which lag behind.
Ready to see your dashboards in action?
Simple to use, and mighty when mastered
STEP 1:
Dive into your existing data
The HP Latex Performance Dashboard aggregates all of the testing we perform as part of HP Latex Certifications to establish objective performance metrics for your materials, and plots them against the average scores of all other Certified materials of the same material type.
STEP 2:
Connect directly to end users
Use the included ColorBase Printing Hub to host rich digital content alongside your own branded profile download tool. Drive traffic here to connect your customers to the printer profiles we host for your materials, and enable our audience to discover the content you share.
STEP 3:
Measure Market Impact
Use the included ColorBase Printing Hub to host rich digital content alongside your own branded profile download tool. Drive traffic here to connect your customers to the printer profiles we host for your materials, and enable our audience to discover the content you share.
STEP 4:
Generate more performance data and printer profiles
Quickly and easily start a HP Latex Certification job at the ColorBase Expert Center to add more data to your HP Latex Performance Dashboard. Or, order more printer profiles to host on your Printing Hub, and analyze the download data on the Profile Download Analytics Dashboard.
...and return to Step 1 to dive into your new data!
Ready to see your Insights in action?
Let's book a tour today.
Ready to see your Insights in action? Let's book a tour today.
ColorBase Insights Product Tour
30 min
We'll walk you through the ColorBase Insights environment and get you familiar with its functionality. Book a short meeting today and see what's possible!